Voted the 2014 'Car of the Year', the New 308 is a stylish hatchback that is daring and intuitive – perfect for those who know that streamlined doesn’t have to mean low-tech.
The New 308 is one-of-a-kind. It’s elegant, it’s sleek , and every last detail is designed to make your senses come alive. Our unique PEUGEOT i-Cockpit is stripped right down, with most functions controlled by the touchscreen, allowing you a high level of technology as well as a pure, minimal design. The bodywork is streamlined and dynamic, and the same can be said of the interior too.
Time to let your senses come out to play with the New 308. Lighter than the previous 308, with a more compact steering wheel, a lower centre of gravity and newly-developed electric power steering, the New 308 is an incredibly responsive and controlled driving experience.
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The challenge behind the New 308 was to produce a car that will be like new after three years of driving it. So the greatest care has been taken over every detail, from the plush leather seating to the scratch-resistant dashboard. It’s built on a brand new platform (chassis) and is made from a high-strength steel using a new welding process. We know we've built a strong, high quality car, but, just to be on the safe side, we’ve put it through its paces with over 400,000 miles of endurance and safety testing and 1000 test drivers.
Due to its simplified, streamlined design ethos, the New 308 is very efficient. It’s 140kg lighter than the previous 308, without sacrificing strength or space, and the range of eight engines offer both power and efficiency, with the diesel 1.6 HDi giving 120bhp and just 82g/km CO2 – currently unheard of in any other car in this segment. Even the LED headlights are now more efficient, delivering a car where performance and efficiency are perfectly balanced.